Experience the New INFINITI at Naperville

October 21st, 2023 by

INFINITI of Naperville Steps into a New Chapter with a Revitalized Commitment to Sustainability and Elevated Customer Experience

INFINITI of Naperville, a symbol of luxury and innovation for communities like Aurora and Bolingbrook, is excited to reveal a comprehensive refresh that enhances customer connection and embodies thoughtful hospitality across all touchpoints, featuring models like the Q50, QX50, QX60, and QX80.

Revitalizing Retail Architecture with Japanese Design Philosophies

At the heart of this transformative update is a new global retail architecture design, an evolved logo, and a novel multisensory experience. The new architecture, meticulously crafted by the INFINITI global design team in Atsugi, Japan, intertwines a sleek, minimalist exterior with an open, luminous interior, offering a sanctuary where our valued customers from Lisle and surrounding areas can connect and immerse themselves in the INFINITI experience.

Embracing the Japanese Concept of “Ma” and “Engawa”

The design philosophy embraces the Japanese concept of “Ma,” valuing the space between things, and “Engawa,” blurring the boundaries between exterior and interior spaces. The exterior façade features a distinctive deep eave along the roofline, purposefully creating shadow and controlling direct sunlight into the showroom, while the interior has been reimagined to enhance spaciousness and ensure a seamless journey for the customer.

INFINITI Logo Evolution

The evolved INFINITI logo, the fourth iteration in its history, places a greater focus on the “infinite road” and horizon line, complemented by revised wordmark spacing that visually accentuates the horizon, symbolizing INFINITI’s unwavering commitment to looking forward to the future and to new horizons.

A Multisensory Experience that Resonates

INFINITI’s new multisensory experience, encompassing scent and sonic elements, creates an additional dimension of connection with customers. The new signature scent, crafted by a master scent designer in Japan, evokes a forest, with hints of hinoki wood, sugi, and yuzu, providing a subtle, invigorating, and calming atmosphere for guests.

Connecting Through Signature Sound

The brand master track “Moment of Tranquility” serves as the foundation for a new sound logo, marrying powerful musical elements with serene sounds to deliver a harmonious balance. A taiko drum contrasts with a soft furin, adding a layer of tranquility and refinement, while a voice humming signals that something exciting is about to happen.

Experience the New INFINITI at Naperville

Visitors to INFINITI of Naperville, conveniently located for Wheaton, Aurora, and Bolingbrook residents, can experience the new retail design and immerse themselves in a world where luxury and sustainability coexist harmoniously. Additional INFINITI sites across the globe will be updated over time, gradually introducing more customers to this innovative and refreshing new era of INFINITI.

For more information, visit INFINITI of Naperville or connect with us on our social media platforms.

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