Despite the long, and perhaps comical name, the 2012 Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study is nothing to laugh about. This in-depth study looks at the responsiveness of auto dealership across the country. Infiniti has always been one of the most customer-focused brands in the world, which was reflected by the top marks they received this year. They received higher scores than all of the competition, even those brands not in the luxury market!
We live in an age where everything is on the internet, and dealership response time is crucial. We were surprised to find out that, according to Pied Piper, nearly one-in-four customer internet queries go unanswered after 24 hours. Infiniti takes its dedication to another level, showing their commitment and passion for selling cars. They were cited as answering specific customer questions more than 50 percent of the time, compared to an industry average of a mere 27 percent.
According to Fran O'Hagan, President and CEO of Pied Piper, "Simply responding to all customer internet inquiries is the first step. Include an auto response to promote the dealership and add a salesperson's personal touch, and today a dealership will outperform three out of four competitors."1 According to the survey, Infiniti goes above and beyond its competition, which is why the brand has landed a top spot in this year's results.
Infiniti of Lisle-Naperville is proud to be in the network of the most caring dealership networks in the auto industry today. In fact, if you contact us us online, we'll be sure to get back to you as soon as possible. Feel free to browse our online inventory of new Infiniti models at any time. We hope that you have time to come down to our dealership located at 4325 Lincoln Ave in Lisle, IL to see our cars in person.
If you have any questions or concerns regarding out new 2012 Infiniti lineup, please do not hesitate to contact us! Our friendly and knowledgeable sales team is here to help you get into the right car, truck, or SUV that fits your lifestyle.
Source: 1 http://www.marketwatch.com/story/lexus-infiniti-and-acura-dealerships-top-ranked-for-response-to-customer-internet-inquiries-reports-pied-piper-prospect-satisfaction-index-2012-03-12