Part of Infiniti's six-year plan
to lift global sales included plans to relocate their
headquarters for its global operations to Hong Kong. The marketing communications along with other departments have been chosen as the group who will be relocating.
While it may seem like an odd choice for a Japanese
company to move their headquarters all the way to China, but in the global auto
market, it actually makes perfect sense. China has become a huge profit center for luxury
automakers, and the demand continues to increase year over year.
With this move, Infiniti hopes to get a larger
market hold by being able to more effectively serve clients and consumers.
According to Andy Palmer, Executive Vice President of Infiniti's parent
company, "We see an opportunity to reinforce Asian hospitality within the
Infiniti brand, distinct from both Nissan and out facing luxury competitors. We
are proud to be the only automaker that will call Hong Kong
home."1 He also included that by selecting Hong Kong as
their corporate center, will support Infiniti as it grows throughout the global
luxury markets. Some of the markets they are focusing on are: North America, Europe, China and South East Asia.
Infiniti has not released details about the exact date of the move, or how it will affect the global headquarters in Japan. Stayed tuned with Infiniti of Lisle, as we promise to keep you up-to-date on all of the latest news from Infiniti. In the meantime, don't hesitate to contact us with any questions you might have.Source http://www.autoblog.com/2011/11/02/infiniti-to-locate-global-headquarters-in-hong-kong/